Everyone is looking to cut costs as they carve their path to a successful business. With so much emphasis on social media channels, you might ask yourself, “Do we really need a website?” The answer is a resounding "yes"! Your radio station website should be... Read More.
Thinking about jumping into the pool of podcasting? Awesome! We believe every radio station in every market, no matter how small, should be owning a podcast of some kind. The possibilities are limitless. A question we get often is "do you include podcasting in your... Read More.
Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time. If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.
Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and highest ROI providing investments you can make in your radio station website. Here at Skyrocket Radio, we do all we can at the server and CMS... Read More.
What the heck is GDPR? GDPR stands for General Data Protection Regulation. It’s basically a privacy law from the European Union that went into effect on May 25, 2018 pertaining to ALL websites (whether you are big or small). It affects everyone that does ANY sort of... Read More.
Over the past few years, we have received several requests for popup ads, auto-playing video ads and large takeover banners that fill the page. We’ve always urged our station affiliates against displaying these types of banner ads simply because we don’t like seeing them... Read More.
Every radio station owner has the same questions, "Why is our site(s) not getting traffic?" and "Why is it so difficult to sell ads on our station website?". While one question has to do with visitors and another with advertisers, in fact the solution... Read More.
Every year at this time it’s customary to look back on the previous year and examine things you could be doing better. Let’s focus on your online visitors window to your station – your website. Hopefully you have some goals in mind for 2018... Read More.
With so many channels available for brand promotion, like social media, TV, podcasting, etc, it can be easy for stations to lose consistency in their messaging and design, especially if different people are updating these channels. This makes it confusing for potential (and even... Read More.
There's no doubt that our world is more connected than ever. This means that your station's online brand is just as important as it is on-air. Your website and social media channels provide your listeners with destinations to further connect and interact with your... Read More.
With any business, you want to exceed the milestones you set last year and years prior. Your online marketing and content strategy should always be evolving as well. The online world offers unlimited ways to meet your audience wherever they are. Once you operate a... Read More.
It's often more difficult to find just the right (free/or cheap) photo image to match your radio station promotion or news article. And, going out and shooting something yourself might not be an option. An alternative is creating something yourself from scratch. You can... Read More.